Website Redesign Services

Biotik’s website redesign services rebuild your site around what it has to do for the business — explain the offer, earn trust and convert — without throwing away the search rankings you’ve already earned. Strategy, UX and UI design, accessibility and performance, delivered by one senior team in London and Tallinn.

Most redesigns are started for the wrong reason (the site “looks dated”) and judged by the wrong measure (the team likes the new one). We start from the numbers: where visitors arrive, where they leave and what the site is supposed to make happen. Then we design toward that, and we protect the SEO equity the old site built up along the way.

When a redesign is the right call

Not every underperforming website needs rebuilding. If the structure fits what you sell and the problem is conversion, a UX audit and focused conversion rate optimisation will get you further, faster. A full redesign earns its cost when one of these is true:

• The positioning or product has changed and the site still tells the old story
• The information architecture no longer matches how people buy from you
• The site can’t be edited, extended or kept accessible without a developer
• Performance is poor enough to hurt rankings and conversion (see Core Web Vitals)
• You’re moving platform or consolidating several sites into one

What our website redesign services cover

A redesign touches strategy, content, design and engineering at once, which is why it goes wrong when those are handled by separate vendors. We run the whole thing as one scoped project.

• Discovery — analytics, search data and stakeholder interviews to define what the site must do
• Information architecture — a page structure built around how customers evaluate and buy
• Content structure — page-by-page briefs so copy is written to a purpose, not to fill space
• UX and UI design — every template designed for clarity, trust and conversion
• Design system — components and rules your team can extend without breaking the site
• Accessibility — built to WCAG and the European Accessibility Act
• Performance — fast, stable pages that pass Core Web Vitals on real devices
• Build and launch — production-ready front-end, CMS setup and a monitored go-live

Website redesign and SEO: keeping the rankings you have

The single biggest risk in a redesign is losing search traffic on launch day. It happens through changed URLs with no redirects, pages that quietly disappear, thinner content, broken internal links and a staging site that gets indexed by mistake. Handling SEO for a website redesign and migration is not a task for the last week; it’s a workstream from the start.

• A full URL inventory and a one-to-one redirect map, agreed before design begins
• Content parity for every page that earns traffic, so nothing valuable is lost in the “tidy-up”
• Titles, descriptions, canonicals and structured data carried over and improved, not reset
• Internal linking rebuilt deliberately so authority still flows to the pages that matter
• Staging locked from crawlers; a launch checklist; rankings and index coverage monitored after go-live

Done this way, a redesign is one of the best SEO opportunities a site gets: better structure, faster pages and clearer content usually improve rankings once the migration settles. Our note on why UX design matters for SEO explains how the two reinforce each other.

How it works

Redesigns run as a fixed-scope project, typically six to twelve weeks depending on the number of page types and how much of the build we deliver.

• Discover — goals, data, audiences and the SEO baseline we must protect
• Define — information architecture, page briefs and the redirect map
• Design — UX flows, UI templates and the design system, reviewed with your team
• Build — production-ready front-end and CMS, with your engineers or our partners
• Launch and learn — monitored go-live, then a first round of conversion improvements

What you get

• A site structured around how customers actually buy
• Designed templates and a component library your team can extend
• Accessible, fast pages that hold up on real devices
• A migration that keeps — and usually grows — your search traffic
• One accountable team from strategy through launch

Who we redesign websites for

Mostly SaaS, fintech and B2B companies, and ambitious startups whose website has to do real commercial work — from seed-stage teams to scale-ups across London, Tallinn and the wider EU. If you’re a startup building a first site rather than replacing one, our page on web design for startups is the better starting point; for product interfaces rather than marketing sites, see our product design services.

Website Redesign Services — common questions

What do website redesign services include?

Research into how the current site performs, information architecture and content structure, UX and UI design, a design system your team can extend, accessibility and performance work, and a launch plan that protects your search rankings. Biotik’s website redesign services are design-led: we start from what the site needs to do for the business, not from a template.

Will a website redesign hurt my SEO?

Only if the migration is careless. Rankings are lost through changed URLs without redirects, thin or missing content, broken internal links, slower pages and staging sites that get indexed. We plan the URL map, 301 redirects, canonicals, metadata and structured data before launch and monitor rankings after — so a redesign becomes an SEO opportunity rather than a risk. See our guide on why UX design matters for SEO.

How long does a website redesign take?

Most Biotik redesigns run six to twelve weeks from kickoff to launch, depending on the number of page types, the amount of content that needs rewriting and how much of the build we deliver. A tightly scoped marketing site is faster; a product site with a design system and many templates takes longer.

How much do website redesign services cost?

It’s a fixed price set by scope — page types, content work, design-system depth and how far we take the build — agreed up front. Tell us what the site needs to do and we’ll come back with a costed proposal rather than a day rate.

Should I redesign the site or just improve it?

If the structure and positioning are right but conversion is weak, a UX audit and targeted conversion rate optimisation usually beat a full rebuild. If the brand has moved on, the information architecture no longer fits what you sell, or the site can’t be maintained, a redesign is the right call. We’ll tell you which one honestly.

Do you build the site as well as design it?

We design every screen and deliver production-ready front-end, working with your engineering team or our own technology partners on the build and the CMS. You get one accountable team from strategy to launch, not a handoff into the unknown.