UX Audit

A UX audit is the fastest way to find out why your product isn’t converting, activating or retaining the way it should. Biotik reviews your real interface against how people actually use it — then hands you a prioritised list of fixes, ranked by impact and effort, that your team can act on immediately.

We run audits for SaaS, fintech and product teams across London, Tallinn and the wider EU. No rebuild required, no long engagement to start — just senior eyes on your product and a plan you can use this quarter.

What a Biotik UX audit covers

We look at the whole experience, not just the surface. Every audit examines the journeys that matter most to your business — sign-up, onboarding, activation, checkout or upgrade — and the friction that quietly costs you users along the way.

• Heuristic evaluation against established usability principles
• Walkthrough of your core user flows and drop-off points
• Conversion-funnel and information-architecture review
• Accessibility check against WCAG and the European Accessibility Act
• Visual hierarchy, content clarity and mobile experience

How it works

A UX audit is a fixed-scope engagement, typically five to ten working days. We start with a short kickoff to agree the flows and goals in scope, review your product and analytics, then pull everything into one clear report and a walkthrough call.

• Kickoff — we align on goals, key flows and the metrics that matter
• Review — expert evaluation of the live product, supported by your data
• Findings — issues documented, annotated and prioritised
• Roadmap — a sequenced plan your team can ship against

What you get

You leave with more than a list of problems. Every finding is tied to a recommendation and a rough effort estimate, so you can move straight from “what’s wrong” to “what we’re doing about it.”

• A written report with annotated screens
• A prioritised issue list mapped to impact and effort
• A roadmap you can hand to design and engineering
• A walkthrough call to align your team on next steps

When a UX audit pays for itself

If traffic is healthy but conversion isn’t, if onboarding leaks users, or if you’re about to invest in a redesign, an audit tells you where to spend first. It’s also the cleanest way to settle internal debates with evidence rather than opinion — and the UX ROI statistics back it up. When you’re ready to act on the findings, it flows naturally into a wider UX design engagement, conversion rate optimization or hands-on UX/UI design work.

Signs it’s time for a UX audit

Most teams don’t need convincing that something is off — they need to know where to look. These are the patterns that most often bring a product team to us:

• Traffic is steady or growing, but sign-ups, trials or sales have plateaued
• New users activate slowly, or churn before they reach the “aha” moment
• Support tickets keep surfacing the same confusion in the same places
• The team disagrees about what to fix, and every opinion sounds equally valid
• A redesign or replatform is on the table and you want to de-risk it first
• Analytics show clear drop-off, but no one can explain why it happens

If two or three of those sound familiar, an audit will usually pay for itself in the first few fixes — because it turns a vague sense that “something’s wrong” into a ranked, evidence-backed list of exactly what to change.

Who we run UX audits for

We work with product teams who already have real users and real data to learn from — not pre-launch concepts. Most engagements are with SaaS and fintech companies, marketplaces and B2B platforms, from seed-stage startups through to scale-ups and established teams across London, Tallinn and the wider EU. The common thread is a product that matters to the business and a team that wants senior, independent eyes on it rather than another internal opinion. If you’re earlier than that, a lighter heuristic evaluation is often the better place to start.

UX audit — common questions

What is a UX audit?

A UX audit is an expert review of your product’s user experience. It combines heuristic evaluation, a walkthrough of your key user flows, conversion-funnel analysis and an accessibility check, and returns a prioritised list of issues and fixes ranked by impact and effort.

How do you conduct a UX audit?

We agree the flows and goals in scope, review the live product against usability heuristics and your analytics, document each issue with an annotated screen and a severity rating, then pull everything into a prioritised roadmap and a walkthrough call. You get findings you can act on, not a generic checklist.

How long does a UX audit take?

A Biotik UX audit is a fixed-scope engagement that typically runs five to ten working days, depending on the size of the product and the number of flows in scope.

How much does a UX audit cost?

It’s a fixed price set by scope — the number of flows and the depth of research involved — agreed up front so there are no surprises. Typical market rates run from around £1,500 for an expert review to £30,000+ for a deep audit with user research; see our full UX audit cost guide for the tiers. Tell us your product and the flows you care about and we’ll come back with a costed proposal.

What do you get from a UX audit?

A written report with annotated screens, a prioritised issue list mapped to impact and effort, a roadmap you can hand to design and engineering, and a walkthrough call to align your team on next steps.

What’s the difference between a UX audit and usability testing?

A UX audit is an expert evaluation — senior designers review your product against usability principles and your own data. Usability testing puts the product in front of real users and watches them use it. They answer different questions: an audit is faster and broader and catches the issues experts recognise on sight; testing is deeper on a few flows and surfaces things only real users reveal. Many teams start with an audit to find the problems, then test the highest-stakes flows to validate the fixes.

Is a UX audit worth it?

If you have real traffic and conversion or retention isn’t where it should be, almost always. The cost of an audit is small next to the revenue lost to a leaking funnel or the budget spent building the wrong fix. The output is a ranked plan, so you act on the highest-impact issues first — the value shows up in the first few changes, not months later.